Precept Partners News

Putting Your Website on “Internet Steroids” (Without Getting Busted)

Identifying the “growth hormones”; Strategic Opportunity Study offers 10X ROI guarantee

Buchanan, MI; Dec 1, 2009 – Precept Partners, L.L.C., an Internet design, technology and marketing consultancy today announced a Strategic Opportunity Study (“SOS”) providing clients a comprehensive analysis and recommendation service backed by a 10X Return on Investment (ROI) performance guarantee.

The company's Managing Partner, Stephen Antisdel explains, “Our new SOS program identifies the “growth hormones” essential to improving a business Website's performance based upon an internal review of key technical, design and usability measures, as well as external market related metrics. Utilizing this data in order to identify critical success factors, the SOS program guides the optimization of websites, as well as related business best practices. The resulting combination of these factors is analogous to putting participating businesses on “Internet steroids”, because the SOS program delivers actionable recommendations focused of developing competitive advantage.”

The Strategic Opportunity Study includes a ten point site evaluation, a review of Web technologies, competitors and specific recommendations for improving web site design, navigation, usability, underlying infrastructure and business model.

“Based upon the strength of the results we've achieved in multiple industries over the last 12 years, we are confident in our ability to provide our clients guidance that delivers results backed by a 10X ROI performance guarantee,” said Jeffrey Antisdel, the company's eMarketing Director. “When clients complete the implementation of our recommendations to improve sales results, they will enjoy a minimum of ten times the investment in our study within one year, or their money back.” For complete details on the SOS Performance Guarantee contact Precept Partners.

About Precept Partners

Since 1996, the principals of Precept Partners have developed and managed the design, implementation and marketing of industry leading Websites, validated by over $100MM in Internet sales revenue. Precept's iNet Logic Systems are scalable and applicable to businesses of all sizes serving multiple industries and markets. Precept Partners will meet clients “where they are” to take their existing Website to the next level, or help them launch their next generation Website with a flexible combination of Internet consulting, technology and online marketing services. Client recognition includes national media coverage in The Wall Street Journal, BusinessWeek, NPR, Newsweek, as well as accolades ranging from the “Inc. 500”, list of America's fastest growing private companies; the Internet Retailer “500” ranking of the largest retail websites, plus the “Hot 100 Best” Websites and many others. For further information, visit: PreceptPartners.com

Contact:

Stephen Antisdel, Managing Director
Precept Partners, L.L.C.
104 East Front Street, 2 nd Floor
Buchanan, Michigan 49107
Telephone: 269.340.0124
Stephen@PreceptPartners.com
PreceptPartners.com

New “iNet Logic Systems” Set to Power Websites Skyward

Twelve year, $100MM+ learning curve creates foundation for proprietary “web logic” systems

Buchanan, MI; November 4, 2009 – Precept Partners, L.L.C., an Internet design, technology and marketing services company, today announced the release of its “iNet Logic” suite of products and services optimizing the design, infrastructure and technology supporting a systematic process for building and marketing high-growth Websites.

“Over the last decade our team has been instrumental in generating well over a hundred million dollars in online sales revenue across multiple industry groups. In that process, we've dealt with many of the complex issues that companies of all sizes encounter as they grow their online business.” said Stephen Antisdel, the company's Managing Partner. “We came to an early understanding of search engines, (Google, Yahoo, Bing, etc), as the de facto “operating system” of the Web. Based on this perspective, we've developed a proven logic system for designing and operating e-commerce and lead generation Websites with very strong metrics. Our process balances hundreds of internal site design and architecture data points calibrated to meet each client's strategy, resources and objectives. With iNet Logic, we can systematically take them from where they're at now (online), to where they need to go, in a controlled, step-by-step process.

“Developing successful web properties that generate strong levels of “conversion” is an incredibly complex task,” added Jeffrey Antisdel, the company's Director of Information Technology. “Precept's iNet Logic System process starts with a business and technology research and analysis phase. Our findings will influence the design and architecture of the site to maximize usability, while presenting as many conversion opportunities as possible. In addition, Precept's iNet Logic Systems compliments state-of-the-art security standards with Payment Card Industry compliance given top priority. We support Extended Validation 128/256 Bit Strong Secure Socket Layer Encryption in all of our e-commerce implementations.”

“On a post-launch basis, for Websites focused on lead generation or e-commerce, Precept guides a phased deployment of marketing services. These activities extend site targeting, reach and frequency elements with a carefully balanced mix of search engine marketing, ongoing search engine optimization, email list management, data feed marketing, video deployments, blogs, social networks and more,” Antisdel continued.

Concurrent with iNet Logic Systems implementation, Precept also provides clients with a wide variety consulting services for mitigating potential impediments to growth while providing guidance for managing the problems related to rapid growth business models.

“It's not easy for most companies to grow their core business while managing all this complexity, added Antisdel. “Doing this correctly is very much like a NASA space mission. Without expert planning and guidance systems, seemingly small errors can put a company on the wrong trajectory; “leading edge” can quickly turn into “bleeding edge”. With iNet Logic Systems the “mission control” experts are in place to help our clients achieve a successful launch (or re-launch), faster, cheaper, and easier than ever before,” Antisdel concluded.

About Precept Partners

Since 1996, the principals of Precept Partners have developed and managed the design, implementation and marketing of industry leading Websites, validated by over $100MM in Internet sales revenue. Precept's iNet Logic Systems are scalable and applicable to businesses of all sizes serving multiple industries and markets. Precept Partners will meet clients “where they are” to take their existing Website to the next level, or help them launch their next generation Website with a flexible combination of Internet consulting, technology and online marketing services. Client recognition includes national media coverage in The Wall Street Journal, BusinessWeek, NPR, Newsweek, as well as accolades ranging from the “Inc. 500”, list of America's fastest growing private companies; the Internet Retailer “500” ranking of the largest retail websites, plus the “Hot 100 Best” Websites and many others. For further information, visit: PreceptPartners.com

Contact: