SEM, SEO and Related Services
Coordinating "white hat" search engine optimization ("SEO") best practice methodologies, Precept designs, develops, constructs and electively manages your search engine marketing ("SEM" or Pay Per Click) keyword campaigns that result in improved SEM quality relevancy scores which increase click-through rates, reduce cost per click, and overall economics.
In addition, Precept also helps coordinate email marketing, data feed marketing campaigns and online PR campaigns to best practice standards. And as an added compliment to achieving SEO goals and overall brand building objectives, Precept also helps create, optimize and distribute your press releases to maximize their impact. This systematic process will help you attract new customers while improving your external link infrastructure.
Finally, noting the rapid growth of Social Media and the strategic importance to maximizing targeting, reach and frequency of marketing messages, Precept helps it's clients sort through the rapidly changing world of social media marketing to help you evaluate the appropriate social media channels need to secure the best possible cost / benefit for implementing marketing objectives.